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Coffee Entering "Third Wave?" Huh?

August 26, 2014

We know no one is waxing poetic about Folger's anymore, but are true coffee freaks going all evangelical about sustainability?

Uh huh.

"In the third wave, however, we buy coffee based on its origins, its process, its methods – and its evangelists are out to get specific about what separates it from being a standard commodity."

Yes. Read it right here from The Guardian.

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