"Coca-Cola’s recently launched global anti-obesity campaign—“global commitments to help fighting obesity”— pledges to expand calorie labelling to all of its products, and to give consumers a broad range of low-calorie soft drink options."
There's a catch, right?
"The idea that “a calorie is a calorie”—that all calories are the same—suggests that a calorie of sugar is the same as a calorie of carrots, and that the quality of the foods supplying these uniform calories is irrelevant went it comes to weight gain or loss. This plays into the hands of highly processed foods and beverages producers..."
Read more here from The Guardian