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No "Ugly" Food Wasted in France

September 10, 2014

Never judge a book by its cover. That’s what Intermarché, the French supermarket chain, is trying to convince its shoppers. The chain is selling "inglorious" or normally tossed fresh fruits and vegetables such as "ridiculous" potatoes, "failed" lemons, "ugly" carrots and so on at 20 to 30 percent off. “In Europe, a reported 300 million tons of ugly fruits and vegetables get tossed by distributors each year. So in honor of the EU’s designating 2014 as the European Year Against Food Waste, Intermarché launched a clever print, radio, and video campaign to sell these fail pieces of produce in stores.” 

Read more here. (Photo via Blink-and-C.com) You can also take a look at their video elsewhere on The Food Museum Home Page. ( EH)

 

 

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