According to the Wall Street Journal, NBC, "... which paid $775 million for exclusive U.S. broadcasting rights for the Games, has erected the Sochi Starbucks in its cordoned-off area of the Olympic media center. Baristas serve the free java 24-hours-a-day to the roughly 2,500 people NBC says it sent here.
Bringing in the joe is a delicate exercise. NBC flies in a rotating crew of some 15 baristas from Starbucks coffee shops in Russia, sets them up with accommodations in Sochi, and pays their regular wages. As with past Games, Starbucks has gladly cooperated with the effort.
More from WSJ here.