Menu

the food museum

exploring and celebrating food

Berkeley To Tax Soda!

November 7, 2014

"On Tuesday, voters in Berkeley, Calif. passed the country's first soda tax with a whopping 75 percent of the vote, a big defeat for the beverage industry, which had poured millions of dollars into blocking the tax," according to the WaPost.

"The university town—population 117,000—was considering a new tax on sodas and other sugar drinks, designed to deter consumers from drinking beverages that public health officials agree are leading to dangerous levels of obesity.

The initiative triggered a huge reaction from the industry. Over at least 10 months, beverage companies spent nearly $2.5 million, or roughly $30 for each registered voter living in Berkeley, to stop the measure, running ads on everything from public transportation, to local newspapers and television, according to local media."

Go Back

Comments for this post have been disabled.