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How "Pink Slime" Surfaced/Went Viral

March 28, 2012

"Pink slime went viral thanks to a revolting name, a celebrity activist, and a think-of-the-children angle. The takedown kicked off in January when McDonald’s, at famed chef Jamie Oliver’s urging, voluntarily eliminated pink slime-loaded beef from its supply chain. Burger King and Taco Bell followed suit. But the real outcry began after activists traced the slime to the mouths of kids—a report showed that pink slime regularly appears in USDA-approved school lunch meat. The media churned out stories, food bloggers vilified the slime, online petitions to the USDA went viral, and concerned parents flooded their school districts with phone calls.

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